Alternative Prosperity (Pty) Ltd (“Alternative Prosperity”, “we”, “us”) respects your privacy. This notice explains how we collect, use, share and protect personal information when you visit this website, contact us, or engage with us as an investor, business owner, adviser, supplier or other stakeholder. It is issued in terms of the Protection of Personal Information Act 4 of 2013 (“POPIA”) and should be read with our Cookie Notice, our Terms of Use and our PAIA and POPIA Manual.
1. Who we are
Alternative Prosperity is a South African investment company. For the purposes of POPIA, Alternative Prosperity is the responsible party for personal information processed through this website. Group companies (including Diversifi, Six Capitals, SolveSA, Qube BEE Solutions, Admin4Impact and Alternative Prosperity Properties) publish their own notices for the services they provide.
| Responsible party | Alternative Prosperity (Pty) Ltd (registration number 2015/040144/07) |
|---|---|
| Information Officer | Dawie Malan, Finance Director |
| Address | Unit 12, Paardevlei Specialist Medical Centre, Paardevlei, Somerset West, 7130 Private Bag X29, Somerset West, 7129 |
| Telephone | +27 (0)21 851 0091 |
| privacy@apros.co.za |
2. Personal information we collect
We collect only the information needed for the purpose for which you engage with us:
- Contact details you provide through our contact form, by email or telephone: name, organisation, role, email address and telephone number.
- Enquiry content: the information you choose to share about a business, investment opportunity or partnership. Please do not send confidential or price-sensitive information before a non-disclosure agreement is in place.
- Investor and transaction information, where you enter into discussions with us: identity and verification information, beneficial ownership details, B-BBEE status, financial statements and professional qualifications, to the extent required by law or to evaluate a transaction.
- Technical information collected automatically when you browse: IP address, browser and device type, pages viewed and referring site. See our Cookie Notice.
We do not knowingly collect personal information from children, and we do not collect special personal information (such as race, health or biometric data) through this website. Where B-BBEE legislation requires us to record race or gender for ownership verification, we do so under the authorisation in section 27 of POPIA and only for that purpose.
3. Why we process it and on what basis
| Purpose | Lawful basis (POPIA s11) |
|---|---|
| Responding to your enquiry and corresponding with you | Your consent; legitimate interest in responding to a request you made |
| Evaluating investment opportunities, co-investment and partnerships | Steps towards concluding a contract at your request; legitimate interest |
| Due diligence, know-your-client, anti-money-laundering and B-BBEE verification | Legal obligation (including FICA and the B-BBEE Act) |
| Website security, performance and analytics | Legitimate interest |
| Sending you information about Alternative Prosperity that you have asked for | Consent, which you may withdraw at any time |
We do not sell personal information and we do not use it for automated decision-making that has legal effect on you.
4. Who we share it with
- Group companies, where an enquiry relates to their business or where they provide shared services (for example Admin4Impact for finance and administration).
- Service providers who host our website, email and customer-relationship systems (including Microsoft 365 and Zoho), bound by written agreements to protect your information.
- Professional advisers (legal, tax, audit, B-BBEE verification) where needed to evaluate or conclude a transaction.
- Regulators, courts and law-enforcement where required by law.
- Prospective acquirers or investors in the event of a corporate transaction, subject to confidentiality.
Some service providers store information outside South Africa (for example in the European Union or the United States). We transfer information only to recipients bound by law or contract to a level of protection substantially similar to POPIA (section 72).
5. How long we keep it
We keep enquiry information for as long as needed to respond to you and for up to three years afterwards unless a relationship develops. Transaction, investor and compliance records are kept for the periods required by the Companies Act, the Tax Administration Act, FICA and the B-BBEE Act (generally five to seven years), after which they are securely destroyed or de-identified.
6. How we protect it
We apply appropriate technical and organisational measures, including access controls, multi-factor authentication, encryption in transit and at rest, staff confidentiality undertakings and POPIA training. If a security compromise affects your personal information we will notify you and the Information Regulator as required by section 22 of POPIA.
7. Your rights
You have the right to:
- be told what personal information we hold about you and to request access to it (section 23 of POPIA and PAIA);
- ask us to correct or delete personal information that is inaccurate, out of date, excessive or unlawfully obtained (section 24);
- object to processing based on legitimate interest, and to object to direct marketing at any time (sections 11(3) and 69);
- withdraw consent where processing is based on consent;
- lodge a complaint with the Information Regulator.
Requests can be made to the Information Officer using the details above. The forms prescribed by the Regulations (Form 1 – objection; Form 2 – correction or deletion) are included in our PAIA and POPIA Manual. We will respond within 30 days.
JD House, 27 Stiemens Street, Braamfontein, Johannesburg, 2001
Complaints: complaints.IR@justice.gov.za · Enquiries: enquiries@inforegulator.org.za · inforegulator.org.za
8. Links to other websites
This website links to the websites of group companies and third parties. Their privacy practices are their own; please read their notices.
9. Changes to this notice
We may update this notice from time to time. The date of the current version appears at the top of this page. Material changes will be highlighted on this website.